STONEFRUIT
Stonefruit is a boutique studio specialising in concert visuals and video installations, blending analogue technology with modern design. I developed a visual identity that captures this mix of nostalgia and innovation: a logo in red, green, and blue referencing television pixels, with clean geometry for a contemporary edge. The animated logo reveal uses smooth, precise motion to reflect the studio’s technical mastery, accompanied by a custom soundscape to complete the audiovisual experience.
To further the late 20th-century look, I taped the final design onto a VHS cassette and then recorded it back digitally.