Oliver Chappel

Home
SÜK WORKWEAR
As the in-house graphic designer at SÜK Workwear, I played a key role in shaping and modernising the brand’s visual identity. I facilitated a major overhaul of the brand and produced a comprehensive brand guidelines document to ensure consistency across all touchpoints. Working across digital, print, and physical formats, I collaborated closely with marketing, retail, and production teams to bring the brand’s bold, expressive ethos to life.
Overhauled brand guidelines with updated fonts and colours that preserve the brand’s heritage while giving it a modern refresh.





I developed social media campaigns and digital advertising, producing monthly ad assets informed by performance data. I created visual identities for major sales campaigns, incorporating motion and animation to make content more dynamic and engaging across digital platforms.






For SÜK’s denim launch, I created a new logo and visual identity that blended the brand’s existing mark with elements of heritage and modernity. 

Using sketches provided by the Creative Director, I developed a back pocket stitching motif that referenced the umlauts in the SÜK logo while balancing femininity and strength. The design extended across pocket labels, swing tags, and retail signage, and was animated for use throughout the product launch campaign.
Initial concept sketches provided by the Creative Director
Early mockups exploring shape and line variation
Refined design featuring overlapping dual lines inspired by the SÜK umlauts
Final stitching detail applied to the denim garment, alongside the logo on the patch
Animated motif developed for launch campaign visuals
Oliver Chappel
  CONTACT