SPECULATIVE PACKAGING REBRAND
Tasked with redesigning the packaging for McKenzie’s Yellow Split Peas, I aimed to transform it from a bland plastic packet into an exciting, informative, and modern product. To appeal to Australians who may be unfamiliar with cooking this ingredient, the design clearly outlines cooking instructions and macro-nutrient information. The packaging takes the form of a cardboard tub, reflecting sustainable values, while a soft yellow and brown palette references the colour of the peas and gives the product a warm, approachable feel.